Barry Hughes WordPress Developer

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Lifetime licensing in the WordPress ecosystem

11 December 2017

With no particular facts and figures to hand to back this up, I’m going to suggest that most commercial WordPress plugins and themes now employ one of the following funding models:

These are not mutually exclusive and there is an amount of mixing and matching that commonly happens. There are also other strategems, such as a lifetime licensing model — pay once and receive access to support and updates for the entire lifetime of the product.